tie-in

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Month long May celebrations:

Asian Pacific American Heritage Month
Better Hearing & Speech Month
Clean Air Month
Get Caught Reading Month
International Business Image Improvement Month
International Dental Awareness Month
International Internal Audit Awareness Month
Melanoma/Skin Cancer Detection and Prevention Month
National Allergy/Asthma Awareness Month
National Arthritis Month
National Barbecue Month
National Bike Month
National Book Month
National Correct Posture Month
National Egg Month
National Hamburger Month
National Mental Health Month
National Osteoporosis Prevention Month
National Physical Fitness and Sports Month
National Salad Month
National Salsa Month
National Scholarship Month
National Sight-Saving Month
National Stroke Awareness Month
Older Americans Month

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Orange County, California (March 28, 2011) – BrianGeary.com has posted a list of tie-in ideas for April news release topics. The April tie-ins are available for free to all website visitors. Businesses seeking ideas for April news releases are encouraged to review the list to see which topics might be most appropriate to tie-in with their product or service news release.

“Writing news releases that tie-in with current or cultural events,” explains company spokesman Brian Geary, “have always been effective ways to attract viewers to read your news release.” The effectiveness of the tie-in, however, is directly related to the appropriateness of the tie-in to the product or service. Weak tie-ins can actually have a negative affect and should be avoided. “Since news releases are so important in promoting a business's credibility,” explains Geary, “it is essential that news release tie-ins be a compelling fit for the subject matter.”

While most tie-ins are selected because they share a common or similar attribute with the news release topic, effective tie-ins can also be established based on humor or irony. “Creative tie-ins are very effective,” adds Geary, “as long as they remain within the range of appropriateness for the news release.”

The April tie-in list is available immediately. The list includes tie-ins based on observances, holidays, birthdays, cultural oddities and other topics of interest. April Fool's Day, National Kite Month and Walpurgis Night are just a few of the listed tie-ins. Visitors are encouraged to use the website contact form to submit any other tie-in ideas they may have.

* All dates should be verified by the user before using.