Multi-use Content for (un)Social Media

Your business creates and receives content everyday.

Mail boxes, both postal and email, are filled with numerous wanted and unwanted messages. Correspondence is conducted with suppliers, customers, partners, affiliates, employees, vendors, government agencies, family, loved ones and not-so-loved ones. Telephone calls, texts, and old fashioned face-to-face conversation all contribute to the wealth of content we all produce and receive each day.

Creating original and compelling Internet content begins with realizing you are surrounded by it. You choose to use or dismiss every bit of it. Much of the content you receive is similar to the content we all receive. What you do with it, how you use it, or how you dispose of it is unique to you and the source of content you create. This is a value-added process. You create value by determining which content to discard and which content to keep. More value is created when you use the content you receive in a beneficial way.

Ask yourself, is this value-added content worth sharing? If it is of value to you it is probably of value to others. All you need to do is find the right audience to share it with.