Web Design for Social Media Wallflowers

Some web designs are more amenable to social media participation than others. One simple addition can easily transform websites into social media magnets or at least social media wallflowers.

Service links for social bookmarking sites, blog search engines, and social networks are the single, most effective website addition for developing an unsocial social media presence. The service links allow you to easily post links to your website content from your accounts on these various services. With a minimum of effort, a website can establish valuable external links as well as increase exposure.

Website visitors can also use the service links to create bookmarks to your content from their own social media accounts. Although the number of links acquired in this manner may be small, the number will be zero if no service links are present. Since visitors will also use the service links, businesses should consider including links to popular services even if you do not have an account.

Content management systems (CMS) such as Drupal, Joomla and Wordpress have service link features that can easily be added. Non-CMS websites can quickly find scripts and graphic icons for incorporating service links into just about any type of website design.

Although service links allow a business to remain an unsocial wallflower while developing a greater social media presence, many of the service links provide options for forwarding your content to groups you have joined as well as to any followers, friends, or connections you have acquired. The next blog post will cover these options and offer some strategies for identifying and acquiring an audience for your content.